About

Hi there! I’m Daniel Post—the creator behind Better Loop. I’ve been working with WordPress for well over a decade, and have worked on hundreds of sites during that time.

The idea behind Better Loop was born from my own needs—I was working on a few client websites that all needed similar filters, and I didn’t love any of the existing solutions in the market.

So, being a developer, I built my own solution, and when I finished the first version I realised this was something that could be useful to a lot more people than just me.

More about me

I’m from the sunny Netherlands, and I currently live in Amsterdam with my wife and our little dog. WordPress has been a huge part of my professional life pretty much since I’ve started working: I started out creating custom templates and selling them on ThemeForest, which brought me my first agency job in Amsterdam and later led to a bunch of freelance opportunities for various web agencies in The Netherlands.

In 2021, I released Social Image Generator, a WordPress plugin that would automatically generate social images for your posts and content. It went somewhat viral, with CSS-Tricks giving it a glowing review, and only a few months later Automattic acquired the plugin (me included).

After a couple years there I realised I still really wanted to create and sell my own products, which brings us here. Better Loop is the plugin I’ve always wanted to have, and I couldn’t be more excited to share it with you.

If you have any questions, feedback, thoughts, complaint, jokes or anything else you’d like to share with me, please do not hesitate to reach out.

You can email me at [email protected], or find me on X or Bluesky. I’d love to hear from you.